
Rowan – Goodtone
Designed at ITO Design
2024

DeExecutive office chair Inspired by first and business class, Rowan’s look and feel is familiar to the target group. The exterior is covered by a hard shell, while the interior consists of soft cushions. The shell has a large, curved surface that wraps around the user, giving it a sophisticated look without being overly organic. While providing comfortable support, the design is more sporty and dynamic, suitable for today’s young executives who work at an accelerated pace.


